Briefing:
Our seasonal machines need to be rented out across Europe. Oh and also, please add some steroids to our advertising if you can. Thanks

Idea:
Luckily we are living in a world with Boels, but what would it look like without it?

WINTER 2021

SPRING 2022

WINTER 2022

You made it all the way to the bottom and we appreciate you for it.

This was a campaign that started out as a billboard and ended up as a big idea for multiple years. And if you’re result-oriented; this campaign earned a R.O.M.I. of 165,4%.